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NVIDIA aims for 30 percent of IGP chipset market

Posted on Thursday, October 23 2008 @ 22:13:29 CEST by

Laptop Mag had a chat with NVIDIA Director of Technical Marketing Nick Stam and learned five major notebook makers will be offering systems with the new GeForce 9400M IGP chipset. Stam also stated his firm aims to win as much as 30 percent marketshare in the integrated graphics market from Intel.
So the 9400M could enhance Hulu.com and other video sites?
You should see an improvement in fluidity of play. It depends on what file formats they are using. It is unclear today if it would make much of a difference, but when you have more GPU functions and players it can make the image look that much better.

Is there an ETA for enabling this kind of performance boost?
We are working with 7 or 8 companies that are making video enhancement technology. There are a bunch of people that are coming out with stuff that integrates with GPUs. Appleā€™s Open CL is a standardized version of CUDA, where it takes advantage of the GPU to accelerate applications. It is one of the technologies they are excited about with Snow Leopard. Open CL can be thought about in comparable terms with CUDA.
You can read the full interview over here.



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