VIA announced that their upcoming C5J Esther CPUs will be named VIA C7 and VIA C7-M. The company's current mobile processor will also switch name to VIA C3-M
According to VIA, the naming convention is based on the target market segments for the two processors. The VIA C7 processor will target low power desktop PCs and personal electronics systems such as PVRs and IP set top boxes. The VIA C7-M processor will target mainstream slim and light notebooks and Tablet PCs, as it will have more advanced power-saving features.
The two processors will be available in the first half of 2005.
For the embedded and thin client markets, where VIA offers processors that consume fewer than seven Watts TDP (Thermal Design Power), the company will continue using the VIA Eden ESP and VIA Eden-N names for its processors.
However, the company will change the for name of its current mobile version of the VIA C3 to the VIA C3-M, in order to ensure continuity across its mobile processor offerings.