ASUS says Eee Top won't hurt business

Posted on Tuesday, November 25 2008 @ 2:15 CET by Thomas De Maesschalck
ASUS chairman Jonney Shih told the press that he doesn't think the new Eee Top nettop will impact other product lines such as the Eee Box or motherboards. Shih believes the Eee Top's impact will be felt by second-tier PC and motherboard vendors instead:
Responding to market watchers' concerns that the Eee Top will impact Asustek Computer's other product lines such as the Eee Box or motherboards, chairman Jonney Shih said the company's motherboard business is stable and stressed that the Eee Box has a completely different market position than the Eee Top. The Eee Top's impact will be felt most by second-tier PC and motherboard vendors, according to Shih.

Regarding recent reports that Asustek had implemented inventory control measures and cut component orders, Shih said having more supply than demand is good news for system makers while denying that Asustek is currently holding a large volume of piled up inventory.
Shih also added Asus still hopes to become one of the third largest notebooks vendors by 2009-2010, despite recent news that ASUS will cut shipments for 2008.


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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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