Earlier this month NVIDIA signed up EA and 2K Games for its PhysX technology, and today the graphics giant unveiled game publisher THQ has selected PhysX for use in its worldwide studios.
NVIDIA PhysX technology is the world's most pervasive physics solution for designing real-time, real-world effects into interactive entertainment games for a variety of platforms, including the PC, Nintendo Wii, Playstation 3, and Xbox 360.
"The NVIDIA PhysX technology delivers astonishing physics effects and will help us develop the most competitive and innovative products in the marketplace," said Roy Tessler, THQ's senior vice president, production and worldwide studios. "With support for both the CPU and the GPU, PhysX technology allows us the creative freedom to design compelling environments and deliver truly immersive gaming experiences."
The NVIDIA PhysX development solution consists of a robust physics engine, API, and software development kit (SDK) designed to give developers, animators, level designers, and artists unprecedented creative control over character and object physical interactions by allowing them to author and preview physics in real time.
PhysX technology works across all major gaming platforms and can be accelerated by both the CPU and any CUDA general purpose parallel computing processor, including NVIDIA GeForce GPUs. The massively parallel architecture in GeForce GPUs can handle 10 to 20 times more visual complexity than what's possible today on traditional platforms, and can leverage the best of both GPU and CPU architectures to deliver the ultimate experience to the user. More importantly, NVIDIA PhysX technology will deliver faster performance and richer environments based on the number of GPUs or CPUs in the PC, or the varied computing capacities of today's console platforms.
"Physical interactions are increasingly important to bringing realism to interactive game play and we are thrilled that THQ has selected PhysX as a development platform for their interactive entertainment titles," said Ujesh Desai, vice president of GeForce desktop business at NVIDIA.
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Re: THQ adopts NVIDIA PhysX technology by Anonymous on Friday, December 19 2008 @ 14:01:38 CET
Physx will take off in 2009 and in 2010 it will be optional in every new release.