Sony Plans European Ad Blitz to Stifle iTunes

Posted on Sunday, Oct 03 2004 @ 01:27 CEST by Thomas De Maesschalck
Sony Corp. next week will launch a marketing blitz in Europe for its new Connect music download store, its latest effort to derail the runaway momentum of Apple Computer's iTunes service.

The Japanese consumer electronics giant said on Thursday it would heavily promote the Connect service in new advertisements for four Walkman products, including the recently launched NW-HD1 hard disc player.

Also, Sony said its second wave of European expansion is still on track for later this year as the battle for Europe's Web-savvy music fans intensifies.

Head over to Reuters for more info.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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