Earlier this week in a conference call with financial analysts, Apple smashed rumors about a iPhone nano phone by claiming they aren't going to release a low-end voice phone:
“You know us. We are not going to play in the low-end voice phone business. That’s not who we are. It is not why we are here. We’ll let somebody else do that. Our objective is not to be the unit share leader in the cell phone industry, it is to build the world’s best phones,” said Timothy Cook, chief operating officer of Apple, who is currently responsible for the company’s day-to-day operations.
The claim of Mr. Cook seems to be a rephrasing of the well known expression by Steve Jobs who said that there is no way for Apple to “make a $500 computer that is not a piece of junk”.