Venture Beat has published an interview with NVIDIA CEO Jen-Hsun Huang, they talked about the PC industry, the impact of the economic crisis, netbooks, and NVIDIA's Ion platforms. Here's a snip about the recession:
Q: You said the industry would look a lot different after the recession. Who will be gone?
A: That’s harder to predict. I’m going to invest a lot more in R&D this year than I did last year — by a lot. I will be unique that way. I believe in the work we are doing with GPU computing, digital computing and Ion and mobile devices. The reason to have cash in the bank is to weather storms. This is an extraordinary storm. But we will invest in those things. For a lot of companies, the concern is that maybe all anybody wants after the recession is something like Ion. I am prepared for that outcome. Not every company will be happy about that. The CPU sells for less than $20 in this platform. But it’s a realistic world. If you know a $99 DVD player works fine, you will not buy a $499 DVD player.
Q: Can you be more specific on R&D spending going up this year?
A: We are investing in GPUs. We started to invest in GPU computing, or using the GPU for parallel processing. We are investing a lot more in mobile than we ever used to. It’s moving fast. We invest in things like Ion and its successors, and Tegra. We are excited about our work with stereoscopic 3D glasses for the home. You get full resolution and you can see it in the home with televisions and displays. That brings the visual computing experience to the next level. Now we have to bring a new look to the world. During the recession, it’s challenging. But it won’t last forever.