Samsung: Pricing for 42-inch PDP TVs to fall to US$1000 by 2006

Samsung SDI predicted its sales volume for 42-inch (plasma display panel) PDP TVs will double to 7.5 million units next year since prices are expected to fall to US$2,099, down from US$3,999 currently. By 2006, the price will fall to US$1,000, according to Chul-Han Bae, CTO, executive vice president and general manager of Samsung SDI’s PDP business division.

PDP technology is advancing quickly, and PDP makers are able to implement significant improvements in their models every six to nine months, Bae said. He noted how the expected life span for PDP TVs has grown to 60,000 hours, and the power consumption required by a 42-inch PDP TV is about the same as that needed by a 36-inch CRT TV. He also estimates that in the future the contrast ratio of the company’s PDP TVs will improve to 10,000:1, up from 3000:1 currently.

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