QuickTime won't make quick time to cell phones

The question was surely on the minds of many as a top Apple executive spoke Tuesday at a major cell phone trade show: When will Apple adapt its QuickTime media player for cell phones, driving a wave of mobile music download stores?

The indirect answers Apple Senior Director Frank Cassanova gave, during a keynote address and one-on-one, seemed to indicate QuickTime-embedded cell phones won't appear in the near future.

Head over to Cnet for the rest of the article.