In the third quarter of this year desktop processor shipments of VIA increased with 20% sequentially. This helped to increase VIA's market share in the desktop CPU market to 2.5%.
Sources at VIA attributed the growth to healthy CPU shipments for digital-media devices (DMDs), thin clients and IP set-top boxes (STBs).
According to Tim Handley, VIA CPU platform marketing manager, the company has also been making strong headway in the rapidly growing industrial PC (IPC)market, which VIA targets with its Eden processor platform.
The X86-based Eden processors consume fewer than seven watts TDP (Thermal Design Power) and offer support for DDR400 SDRAM. Hanley attributes VIA’s strong growth in the IPC market to its ability to deliver low-power solutions on the X86 platform, which allows customers to leverage pre-existing software applications while offering compatibility between devices.
Next year VIA is going to launch a new processor, codenamed Esther. This will be a 90nm CPU that dissipates only 3.5W when running at 1GHz.
The company thinks that the revenues of their Embedded Platform Division will raise with 67% next year. It will account for approx. 25% of VIA's total 2005 revenues.