Microsoft ad battles with Apple over pricing

Posted on Friday, Mar 27 2009 @ 16:48 CET by Thomas De Maesschalck
Microsoft has a new one minute long ad that stars Lauren, an American woman looking for a new laptop with a 17" screen for under $1,000. First she enters an Apple Store, where she finds out that for $1,000 they have only one computer available, and that's one with a 13" screen. Further hinting at the expensive price tag of Apple's computers, she adds that she would need to double her budget to get a model with a 17" display, and admits she's not "cool" (read: rich) enough to be a Mac person.

Lauren then heads to a PC shop, where she acts amazed at the amount of notebooks that suit her budget. She compares several models, and picks a 17" HP notebook that costs $300 less than what she was willing to spend. Given the current state of the economy, it's a pretty brilliant ad from Microsoft. Apple is going to have a hard time to beat this because Microsoft has a valid point here.

<a href="http://video.msn.com/?mkt=en-US&playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&showPlaylist=true&from=shared" target="_new" title="Laptop Hunters $1000 – Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion</a>


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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