DigiTimes reports Samsung has recently started offering 2GB DDR3 parts at a lower price to some first-tier PC vendors. The site heard these DDR3 modules are just $1 more expensive than same-capacity DDR2 modules.
In order to push the migration to DDR3, the computer-memory giant is capable of narrowing down the price gap between mainstream DDR2 modules and its successor from US$3-5 to only US$1, indicated the sources. Samsung's moves to promote DDR3 at attractive prices are imposing a big challenge to Hynix Semiconductor, Micron Technology and Elpida Memory, as well as Taiwan's financially-troubled DRAM suppliers, the sources commented.
The sources have expressed concerns that Samsung's possible dominance in the DDR3 market may interrupt rivals' product roadmaps.