Memory maker Micron announced it will enter the graphics memory business, a market currently dominated by Samsung and Hynix. Initially, the company will target "upper mid-range" graphics cards with 1600MHz DDR3 memory that runs at voltages of as low as 1.35V. More proprietary graphics memory like GDDR3 and GDDR5 may follow in the future.
"Our upcoming 50-nanometer technology is very competitive when it comes to power consumption and performance," Robert Feurle, Micron's VP of DRAM marketing, said in a phone interview Thursday. "I think it's a good point in time to begin discussions with big enablers Nvidia and AMD and get started with some design-ins," Feurle said.
Micron is making its debut with Double Date Rate 3 (DDR3) memory. This is the same type of memory used for the main memory of currently shipping PCs, which have gravitated from DDR2. In the future, Micron will look at making more proprietary graphics memory, referred to as GDDR3 and GDDR5. "No decision has been made yet but we're looking into that very seriously," Feurle said.