Analysts from Strategy Analytics claim the market penetration of Google Android based smartphones will grow by a whopping 900 percent this year, while Apple's iPhone will grow just 79 percent. The current marketshare of Android phones is still tiny, but Strategy Analytics director Neil Mawston believes Android is in a good position to become a top-tier player in the smartphone market over the next two to three years.
Directory of Strategy Analytics, Neil Mawston, believes that “Android is now in a good position to become a top-teir player in smartphones over the next two to three years.” With several companies already committing to Android-based devices – and still more rumoured to be betting their entire future on the Linux-based mobile platform – it's a prediction that can't be far from the truth.
The company fingers Android's success as a result of the low cost of licensing the platform, and the fact that the open source nature of Android attracts companies who can customise and refine the system to better suit their individual implementations. This low barrier to entry has lead to companies such as China Mobile adopting the platform after talks with Apple to customise the iPhone operating system to better suit the market floundered.