The study began in March, when the first Laptop Hunter ads aired, and it interviewed 5,000 customers. Microsoft's scores steadily rose over this time period. In February Apple scored a very high mark of 70, but by May 12, when the study ended, the fruit-branded company had plunged to a lowly score of 12 points (0 represents a neutral opinion).More info at DailyTech.
Meanwhile, Microsoft went from close to zero to a mark of 46 points. Ted Marzilli, global managing director for BrandIndex, says that the Microsoft ads helped to lure away the “hip” 18-to-35 crowd who typically favor Apple products. He says the poor state of the economy combined with Microsoft’s effective attacks on Apple's pricing have produced strong changes in this group's preferences.
Laptop Hunter changing customer perception in favor of Microsoft
Posted on Friday, May 22 2009 @ 13:00 CEST by Thomas De Maesschalck