At just 12 x 14 x 1.1mm, Samsung's MMCmicro device is one-third the size of today's common reduced-size multimedia cards.Read more at VNU Net
Samsung claimed that the design makes it easy to incorporate removable memory into progressively smaller mobile phones. Each card can operate on 1.8 or 3.3 volts.
Samsung developed smaller MMC memory for mobile phones

Samsung has launched small, low-power multimedia memory card (MMC) designed for mobile phones.