Hitachi has introduced two external hard drive series:
Hitachi SimpleTOUGH Portable USB 2.0 Drive
If you work hard or play hard, the Hitachi SimpleTOUGH is one of the world's most rugged drives for protecting data in harsh environments. Designed for serious mobility, it is the only water- and shock-resistant external drive available today from a global hard drive manufacturer. Engineered to sustain a three meter drop (9.8 feet) and able to withstand the pressure of a one-ton class commercial truck3, the SimpleTOUGH drive can take on more falls, knocks and spills than any average external drive on the market. Besides that, it's ready for the great outdoors. The Hitachi SimpleTOUGH drive includes a "never-lose" foldaway USB cable, ergonomic sides for easy carrying, and a cool topside LED for power status. But don't be fooled by its handsome exterior. Not only is SimpleTOUGH rugged on the outside, it's dependable and reliable on the inside. All SimpleTOUGH portable drives integrate Hitachi's award-winning Travelstar hard drives, which can be found in virtually all top brand notebooks around the world. Known for its proven, dependable design, Hitachi Travelstar drives provide best-of-breed operating shock at 400G operating and 1,000G non operating shock, and feature the company's TrueTrack Technology™, providing added data protection against rough handling. Packaged in one streamlined solution, the SimpleTOUGH portable drive by Hitachi is USB powered for on-the-go convenience. The manufacturer's suggested retail pricing (MSRP) is $99.99 for 250GB, $119.99 for 320GB, and $149.99 for 500GB.
Hitachi SimpleDRIVE Mini Portable USB 2.0 Drive
Your belongings say a lot about your personality, so why should your hard drive look like a toaster? Show off your style with the Hitachi SimpleDRIVE Mini portable drive. Designed for an increasingly mobile world, the Hitachi SimpleDRIVE Mini portable drive is stylish storage made simple. It continues SimpleTech's legacy of offering a unique contemporary design with multiple colors, while delivering streamlined, yet simple ways to store and protect your data. The SimpleDRIVE Mini uses dependable hard drives from Hitachi so you can rest assured that your data is stored on a leading hard drive. Depending on your mood, personal style or capacity needs, you have color choices of red wine in 250GB, blue dusk in 320GB or carbon fiber for a textured black look at 500GB. MSRP is $89.99 for 250GB, $109.99 for 320GB and $139.99 for 500GB. All SimpleDRIVE Minis are USB powered.