Lower than expected demand for ultra-thin notebooks

Posted on Wednesday, August 05 2009 @ 0:51 CEST by Thomas De Maesschalck

DigiTimes reports demand for affordable ultra-thin notebooks (CULV) hasn't taken off as fast as expected. Industry players now believe demand for these systems will surge in November, rather than July/August.

Notebook players originally expected demand for ultra-thin notebooks to heat up in July and August of 2009, but the Windows 7 upgrade coupon promotion is stimulating limited demand while first-tier makers such as Hewlett-Packard (HP) and Dell will not enter the market until September. As a result consumers are still taking a wait and see attitude, according to industry sources.

The sources believe market demand for ultra-thin notebooks in the channel will surge in November after notebook players start mass shipping their Windows 7-based products.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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