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Lower than expected demand for ultra-thin notebooks

Posted on Wednesday, August 05 2009 @ 00:51:36 CEST by

DigiTimes reports demand for affordable ultra-thin notebooks (CULV) hasn't taken off as fast as expected. Industry players now believe demand for these systems will surge in November, rather than July/August.
Notebook players originally expected demand for ultra-thin notebooks to heat up in July and August of 2009, but the Windows 7 upgrade coupon promotion is stimulating limited demand while first-tier makers such as Hewlett-Packard (HP) and Dell will not enter the market until September. As a result consumers are still taking a wait and see attitude, according to industry sources.

The sources believe market demand for ultra-thin notebooks in the channel will surge in November after notebook players start mass shipping their Windows 7-based products.



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