Bright Side of News published an article about Intel's SoC plans for the Atom platform, you can read it over here.
Sumit Rikhi, VP and General Manager of Technology and Manufacturing Group, discussed the process of building specialty 32nm processors. Intel's new-to-them building block approach has the ability to choose optimum points to add transistors, rather than the traditional approach of having discreet points on a curve.
Rikhi said that there are now co-optimization decision from the chip definition through manufacturing. The design team includes process people and packaging people along with manufacturing.
Rikhi said that this is very different than the traditional "silo approach" of each phase not considering how their decisions impacted another part of the process.