On paper, Sony Ericsson has a lineup of phones that are appealing to almost everyone: to music fans, to photo fans, to business users and to casual users. However, in reality the company’s Walkman phones are less popular than more expensive Apple iPhone or Nokia MusicXpress, Cybershot cannot compete against Nokia N-series and smartphones are not as successful as RIM’s Blackberry, HTC’s devices or Nokia E-series among business users.
The outgoing chief executive officer Hideki (Dick) Komiyama has done some changes and initiated several new projects within Sony Ericsson and later this year the company is projected to unleash a brand new lineup of smartphones. However, to further transform the company, Sony and Ericsson have decided to change the leadership of their joint venture.
Sony Ericsson to focus more on smartphones
Posted on Friday, Aug 21 2009 @ 16:03 CEST by Thomas De Maesschalck