Sony Ericsson to focus more on smartphones

Posted on Friday, Aug 21 2009 @ 16:03 CEST by Thomas De Maesschalck
X-bit Labs writes Sony Ericsson is going to focus more on smartphones:
On paper, Sony Ericsson has a lineup of phones that are appealing to almost everyone: to music fans, to photo fans, to business users and to casual users. However, in reality the company’s Walkman phones are less popular than more expensive Apple iPhone or Nokia MusicXpress, Cybershot cannot compete against Nokia N-series and smartphones are not as successful as RIM’s Blackberry, HTC’s devices or Nokia E-series among business users.

The outgoing chief executive officer Hideki (Dick) Komiyama has done some changes and initiated several new projects within Sony Ericsson and later this year the company is projected to unleash a brand new lineup of smartphones. However, to further transform the company, Sony and Ericsson have decided to change the leadership of their joint venture.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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