TPU reports the pricing of ATI's upcoming Radeon HD 5870 graphics card is expected to be around $299. This card is codenamed "Cypress", it features a 40nm GPU with DirectX 11 support, and is expected to be launched on September 22nd. The first DX11 "Evergreen" GPUs are expected on September 10, and the enthusiast-class "Hemlock" is expected in November.
There is a great deal of uncertainty surrounding the specifications of the GPU, including what level of performance with existing application could it end up offering. Some sources, such as ChipHell, which are one of the first to leak pictures of components related to various Evergreen family products claim the Cypress GPU to have an almost 100% increase in stream processor counts compared to RV770, while others remain conservative expecting it to be around 50%. With this kind of a pricing, Cypress could trigger market-wide changes in GPU pricing, if it ends up with a good price/performance ratio at $299.