Gamesindustry.biz heard PlayStation 3 sales shot up over 1000% since the release of the new PS3 Slim console:
"The uplift on week 36 on week 35 is plus 999 per cent," revealed Bloch. "We don't give out the hardware numbers, but never-the-less it's a very large increase."
The boost in sales will be a pleasing early start to the Christmas season for Sony, which told GamesIndustry.bizlast month that it expected the redesign to pull in new consumers.
"I think what I've heard anecdotally is that this is the point people were waiting for - a redesigned model and, in Euros, a significant price reduction," said Andrew House, president of Sony Computer Entertainment Europe. "That's people's cue to jump into the business."