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Exclusive content drives games sales

Posted on Sunday, September 13 2009 @ 05:35:54 CEST by

EEDAR analyst Jesse Divnich says exclusive content plays a significant role in boosting sales of video games:
According to EEDAR analyst Jesse Divnich, the Xbox 360 version of Fallout 3 - which boasts exclusive paid DLC - managed to outsell the PlayStation 3 SKU by nearly 2.5 to 1.

"EEDAR has studied the trends of exclusive content for the last four years and in almost every scenario, the platform with exclusive content outperforms the platforms without - as a ratio to their respective hardware install base," said Divnich.

"The most significant example is Fallout 3, where the Xbox 360 SKU outsold the PlayStation 3 SKU by nearly 2.5 to 1 (Xbox 360/PlayStation 3 hardware sales ratio is only 1.95 to 1)."



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