Smarter Technology reports a company named Micello is working on a new application for the iPhone and other smartphones that will help you navigate inside buildings. The application is described as the Google Maps for the insides of buildings, it will help you find your way at places like a conference, college campus, theme park, or shopping mall.
"We plan to make money from premium content, not ads," said Agarwal. "We will charge to put premium content on our maps. For example, a conference organizer can pay to add the exhibitors booths and information about what is happening at that location, but it will only appear for the two or three days of the conference."
Available as a free service to users of the iPhone, BlackBerry, Palm or Android mobile handsets, Micello displays the Google maps to an address adorned with icons showing where indoor maps are available. Once the user arrives at an address, clicking on the Micello icon overlays the indoor map. Search for a particular venue inside, and Micello highlights a recommended route from your current location. Future versions will also provide directions from your car in the parking lot, as well as store-to-store directions once inside a mall.