ASUS CEO Jerry Shen set the goal to ship 16 million notebooks in 2010, up from 12 million this year.
Asustek Computer expects its notebook shipments (including netbook)s will increase from 12 million units in 2009 to over 16 million units in 2010, and global notebook shipments will rise from 140 million units in 2009 to 180-190 million units in 2010, according to company president and CEO Jerry Shen.
Shen noted the company's goal of challenging to become a global top-three vendor in 2011 remains unchanged.
Shen believes Windows 7 will be the main driver for strong growth in the notebook industry, and he noted Asustek has already shifted about 30% of its Eee PC netbooks to Windows 7. He expects the adoption rate for Eee PC will increase to 80% by the first quarter of 2010 with most of devices to be based on the Intel Pine Trail-M platform.