eReaders unlikely to get major price cuts in 2010

Posted on Tuesday, November 24 2009 @ 16:30 CET by Thomas De Maesschalck

Scott Liu, chairman of electrophoretic display (EPD) maker Prime View International, said prices of e-book readers are unlikely to drop sharply to as low as $100 in 2010.

Some market analysts have remarked that the price of e-book readers have to drop to US$100 in order for the market to truly take off.

But the PVI chairman noted that although the costs of EPD panels are dropping, growth for the market is still strong enough to deter major pricing campaigns by device vendors.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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