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January 24, 2018 
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eReaders unlikely to get major price cuts in 2010

Posted on Tuesday, November 24 2009 @ 16:30:31 CET by

Scott Liu, chairman of electrophoretic display (EPD) maker Prime View International, said prices of e-book readers are unlikely to drop sharply to as low as $100 in 2010.
Some market analysts have remarked that the price of e-book readers have to drop to US$100 in order for the market to truly take off.

But the PVI chairman noted that although the costs of EPD panels are dropping, growth for the market is still strong enough to deter major pricing campaigns by device vendors.



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