EA CEO John Riccitiello revealed digital sales is shaping up to become larger than the console market in 2010. This is one of the reasons why the company bought flash video game maker Playfish last month.
"When people think of games, they traditionally think, in the U.S., of what sells on the Xbox, the PlayStation, and the Wii, and they forget about all these online services that are out there -- subscription, microtransactions, games they find on Facebook, or if they go to Pogo, or if they play Warhammer Online, or they download games, or they get them by way of their mobile phone or their iPhone. And if you add all that stuff up, it's almost half the industry now. It's about 40 to 45 percent. Next year it's likely to be the larger share of the total industry and it'll be bigger than the console games all put together."