Apple aims to boost its digital music player market share in Japan to 80 percent, from approx. 50 percent now.
The company hopes that its newly released iPod shuffle will help them to accomplish their goal. The iPod shuffle will sell for about 10,000 yen ($98) in Japan - which is about half the price of competitor's MP3 players.
Currently the company has already received more pre-release orders for the iPod shuffle in Japan than those placed for the iPod mini last year.