Never forget that Turion - known as [Cen]Turion to the INQ - has a similar flying glyph to the Intel Centrino brand, and is a brand umbrella, not a single chip, just like Chipzilla's parasol. But Turion isn't as important to AMD as Ivanhoe* - which is the real secret weapon in AMD's branding plans.More info at The Inquirer
If AMD sticks to its Ivanhoe last, this will be a way to change people's mind about Centrino. AMD internal market research shows most of us dumb consumers think Centrino is a processor, proving how successful Intel has been. There will probably be a logo launch for "Ivanhoe".
AMD plans for 2005 and beyond
Posted on Saturday, Jan 22 2005 @ 17:54 CET by Thomas De Maesschalck
AMD is going to launch the 25W Lancaster and 35W mobile socket 754 in Q1 of this year, and it also planned some other products.