AMD plans for 2005 and beyond

Never forget that Turion - known as [Cen]Turion to the INQ - has a similar flying glyph to the Intel Centrino brand, and is a brand umbrella, not a single chip, just like Chipzilla's parasol. But Turion isn't as important to AMD as Ivanhoe* - which is the real secret weapon in AMD's branding plans.

If AMD sticks to its Ivanhoe last, this will be a way to change people's mind about Centrino. AMD internal market research shows most of us dumb consumers think Centrino is a processor, proving how successful Intel has been. There will probably be a logo launch for "Ivanhoe".