Google is going to launch an API for its Adwords program in order to give advertisers a greater level of control to manage their advertising campaigns.
Currently Google is testing a beta version of the API, but it will be released soon.
Joe Laratro, chief technology officer at search marketer MoreVisibility, was among those who heard from a Google representative. Google is expected to offer the AdWords API for free and to target the initial release at advertisers that are managing thousands and hundreds of thousands of keywords, Laratro said.
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Re: Google to release Adwords API by Anonymous on Tuesday, March 15 2005 @ 15:49:04 CET
It's less than 2 months that Google has made Adwords API available free and some useful tools have already come to market. Great help in PHP programming and integratation of Adwords API is offered by a library, called PHP Adwords API Lib (www.phpadwordsapi.com), which provides an easy and trouble-free access to the Adwords server. It allows developers to engineer Adwords-related applications faster and to cut the time to market by half. i guess the way online advertising is made would change for the better.