Sony has pulled the plug in Japan on sales of its 11" OLED TV due to sluggish demand. These displays offer better quality than traditional flat-panel TVs, but due to their tiny size and excessive cost, around the equivalent of US$2,200, they are a hard sell.
"As flat panel TVs are getting bigger and cheaper, hurdles for OLED models have become higher, at least in the short term," said Hisakazu Torii, vice president of Japanese TV market research at DisplaySearch.
Torii said the next big trend in the market will be 3D TVs and LCD TVs using light emitting diode backlights, and that mass adoption of TVs with OLED panels is some time off.
Sony said it would end sales of OLED TV in Japan when inventory runs out. It plans to continue putting money into research and development and production for North America, Europe and other overseas markets.