The company will be called MP3tunes and will offer hundred thousand tracks from independent labels and artists, at a cost of $0.88 per track or $8.88 per album.
"I don't want a world where every piece of music or every device I buy has a fruit logo on it," Robertson said, referring to Apple. The computer vendor has been criticized for using DRM technology so tracks bought in its iTunes music store can be played only on its iPod portable media player and not on any other portable music player.More details at MacWorld
"I am more interested in a world where consumers have a choice: They can choose any portable player, any piece of software, any operating system, and listen to their music," Robertson said. "That is what MP3 brings."