Fewer exhibitors will be present at CeBIT due to the economic crisis. The number of exhibiting companies has been dropping for a couple of years, last year's edition saw 4,292 exhibitors, a sharp drop from around 5,800 the year before, and this year isn't better as only 4,157 have signed up. The number of visitors follows the same trend, last year's attendance saw a 50,000 drop to around 400,000 visitors, and it's unlikely this number will be matched this year.
There's some good news though, some big firms like Google and Amazon will be present for the first time, and some old names are back, such as AMD, Motorola, Sony Ericsson, and Trend Micro.
Last year's CeBIT was quite a bit smaller that what we've grown accustomed to, and it seems the trend will continue in 2010. A total of 4,157 exhibitors from 68 countries will take part this year. Last year the number was 4,292 and although the numbers seem impressive, they were considered to be quite low by some punters.
On the upside, several tech heavyweights will be present for the first time, such as Google and Amazon. It is estimated around 300 exhibitors will be new. In addition to the newcomers, some old names are also back, such as AMD, Motorola, Sony Ericsson, Terratec and Trend Micro.