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NVIDIA: OEMs desire GPU rebranding

Posted on Wednesday, March 03 2010 @ 04:07:08 CET by

When the subject of rebranding came up at a press event last Friday, NVIDIA told journalists that it only rebranded its products at the request of large PC OEMs.
At a press event last Friday, Nvidia discussed the topic of rebranding with us and claimed that it only rebranded its products at the request of large PC OEMs, though our source was reluctant to say which companies in particular were requesting the rebrands.

Despite how much consumers moan about Nvidia's rebranding exercises and how confusing it makes buying a new GPU, the company was quick to point out that most rebrands are OEM only products and would never be seen within the retail space.
Source: Bit Tech



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