NEC announced this week it's doubling the production of its USB 3.0 host controller chips due to heavy demand. Intel chipsets with integrated USB 3.0 support aren't expected anytime soon, but according to a report from SemiAccurate the chip giant plans to make some extra money by introducing a USB 3.0 controller chip sometime later this year.
With that in mind, it also makes financial sense for Intel to produce a USB 3.0 controller, as prices will remain fairly high at least for the rest of this year, despite NEC’s imminent production ramp, although we’re hearing it might take a little bit longer than the company announced the other day. Even if the USB 3.0 controllers are priced at $5 each, there should be a fairly good profit to be had from manufacturing them.
On top of this it seems like USB 3.0 hasn’t reached the stage where it’s cost effective enough to implement in a chipset. Judging by the size of the NEC solution, it might just take up too much die space for Intel to want to implement it, but then again, why put something in a chipset when you can charge a hefty extra for it?
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Re: Intel USB 3.0 controller chip to arrive later this year by Anonymous on Saturday, March 20 2010 @ 05:28:25 CET
By the time Intel gets here, the market will be sown up by NEC. NEC did the right thing, and has a larger market share (which translates to better support by USB 3 devices). Oh well - more USB 3 I guess which is a good thing.
Intel just demonstrated the most pathetic degree of non market leadership ever. Work 10 years to bring a new standard out, and they can't build a $5 chip or bring the feature integrated into their chipsets for over a year past the ratification of the standard. Not exactly a pinnacle of R&D...