WSJ heard iPad users shouldn't expect to see a lot of newspaper, magazine, and textbook deals, as Apple decided to put the effort on backburner. Instead, the company is focusing on getting TV shows and other content for the tablet's launch.
But lining up TV programming, digital newspapers and other content ahead of the iPad's April 3 release has proven difficult for Apple as some potential collaborators weigh the advantages of working with the company against the potential threats to their current sources of revenue, people familiar with the matter say.
Apple is still negotiating with media companies for a price cut on TV shows that people can download onto the device, some of these people say. Apple also hoped to work closely with newspaper, magazines and textbook publishers on new ways to digitally present print content on the iPad, but has for now put the effort on backburner, said one of the people.