Amazon has filed a patent in which it outlines a process wherein the company films outgoing packages being boxed up. It sounds a lot like an April Fool's Day joke, but there's a patent to back up the story and there are definitely some advantages for Amazon and even for potential advertisers:
But the idea behind the patent is not just for customers, it's also for Amazon and the sellers of the products. "Merchants may also include flyers or other advertisements, frequently for third parties, when packing and shipping orders," the patent says. "Generally, third parties can only verify that such advertisements are correctly included with orders by making random inspections of order processing locations."
It goes on to say that when something goes wrong--like say a damaged or missing element of the shipment, the merchants wouldn't otherwise be able to point their finger at any one party. Under the new system, they'll at least be able to know it was packed up correctly by Amazon, putting the onus on whatever company was used for shipping, or back on the buyer. So, if you as a customer say something was missing or damaged with your order, Amazon will have a simple record that it shared with you, that can be used to verify a problem before it left the warehouse.