Napster is planning an aggressive marketing campaign aimed to snoop away marketshare of Apple's iTunes, as it plans to launch the Napster To Go portable subscription service later this quarter.
According to Napster CEO Chris Gorog, speaking to NMA at MidemNet this week, his company is betting heavily that the monthly 'all you can eat' subscription model will win the battle of the digital services, rather than the download strategy currently pursued by Apple's iTunes, which has around 70% of legal download sales.
"We're confident it will be the model the entire industry backs," said Gorog. "It's exactly what consumers want to do. Napster To Go is very similar to the P2P experience."