Macrovision to stop DVD ripping with RipGuard DVD?

Macrovision today announced a new anticopy technology to protect DVD discs against ripping. The company said that they have made a format-based technology that uses a unique digital framework per title which should make it almost impossible for users to illegally rip a DVD movie.

"We've done a lot of research on the market share of rippers," he continued. "We think we've got more data than anyone else in the world on this. And we know that RipGuard DVD is effective today against 97 percent of the rippers in use in the market."

Senior marketing director Adam Gervin from Macrovision said that the technology causes DVD ripper software to crash.

The company also claims that the RipGuard DVD technology does not affect the video nor audio quality of the movies. This was confirmed by a report of THX, a provider of quality assurance services for the entertainment industry.

More info at TechNewsWorld