Apple Chief Financial Officer talks about the iPod Halo

Posted on Sunday, February 27 2005 @ 23:56 CET by Thomas De Maesschalck
Apple Chief Financial Officer Peter Oppenheimer held a session last week at the Goldman Sachs Technology Investment Symposium, to answer questions about Apple's current products and the future.
Analysts and industry experts have talked much about the "halo" effect of iPod sales, or the idea that continued sales of iPods to Windows PC owners will eventually translate into increased Mac sales. Although Apple's marketshare hasn't moved significantly yet, Oppenheimer said there is anecdotal evidence to suggest that things are moving in that direction, including a steady stream (in the range of low to mid 40 percent) of first-time Mac buyers at the Apple retail stores and increased uptake of iBook and PowerBook systems by high school and college students who have already bought iPods -- an assertion supported by college student market research firm Student Monitor.
Read more at MacWorld

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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