Yahoo to drop Overture brand name

Posted on Tuesday, Mar 01 2005 @ 21:25 CET by Thomas De Maesschalck
It is said that in the near future Yahoo will drop the Overture brand name, and rebrand it as a Yahoo service. This would be needed because Overture is not even half as well known as Yahoo
The concept is really quite simple, Google AdWords is Google. Yahoo Mail is Yahoo. GMail is Google. There is no reason to keep Overture branded as a separate entity. Yahoo did the same rebranding after its acquisition of Inktomi and the transformation of the old Inktomi technology into Yahoo Search. Google has done similar rebranding with their acquistions, skillfully transforming Picassa into Google Picassa.
More info at SE Journal


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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