Posted on Monday, June 21 2010 @ 0:15 CEST by Thomas De Maesschalck
ComputerWorld
writes HP will test Yahoo's advertising network in a pilot program to deliver targeted ads for content printed with its latest series of Web-connected printers:
HP launched a line of Web-connected printers last week that allow users to print content directly from the Web or send content from their mobile phone to a remote printer using an e-mail address specific to that printer.
HP also launched a program called "scheduled delivery," where a user can regularly schedule printing, for example, portions of a daily newspaper every day at 7 a.m.
The company also sees a potential for localized, targeted advertising to go along with the content. While testing its ePrint Web-connected printers, HP ran two trials where consumers received content from a U.S. national music magazine and major U.S. newspaper along with advertisements, said Stephen Nigro, senior vice president in HP's Imaging and Printing Group.
