Shortages of AMOLED displays for high-end smartphones have urged HTC to switch some of its smartphones to the more readily available Super LCD screens. These SLCD displays are inferior to AMOLED, but the company believes phones with these screens should be capable of providing a "comparable" visual experience.
HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.
"HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand," said Peter Chou, CEO of HTC Corporation. "The SLCD displays provide consumers with a comparable visual experience to HTC's current 3.7 inch displays with some additional benefits including battery performance."
SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony's new VSPEC III™ technology.