MSN AdCenter presented in front of Google and Yahoo

Posted on Saturday, March 19 2005 @ 21:06 CET by Thomas De Maesschalck

Microsoft unveiled its MSN AdCenter contextual advertising solution two days ago at the sixth edition of its Strategic Account Summit. The audience of this year's summit included a few competitors - Google's chairman and CEO Eric Schmidt and also Yahoo's senior vice president Ted Meisel.

The company hopes AdCenter will be able to gain some market share in the paid search market by offering a few unique features. Advertisers will be able to buy key words with information regarding consumers' geographic location, gender, age and lifestyle.

Source: CBR Online

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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