ASUS will be entering the eBook reader market in October but unfortunately the company's device is not as exciting as many people hoped. While mainstream eBook readers cost well under $200, the ASUS device is expected to cost "under $599". That's $100 more than the cheapest Apple iPad, and the device doesn't even feature e-paper but a 8-inch 64-grayscale TFT-LCD display.
Sounds like a though sell to me.
Asustek is negotiating bundled sales with mobile telecom carriers, the company indicated.
The LCD panel of Asustek's e-book reader is provided by Chimei Innolux (CMI), which makes it with a special process to improve reflection, Digitimes Research analyst Mingchi Kuo said. While the LCD panel offers fast response time, it is still no match for e-paper in terms of contrast ratio and reflective performance, he added.