X-bit Labs reprots the pricing of NVIDIA's GeForce GTX 460 768MB graphics card has fallen from $199 to $179 or even as low as $169 at several US e-tailers. The move should help NVIDIA to steal more sales from AMD during the back-to-school season.
Nvidia Corp. has confirmed the evident price drop on the GeForce GTX 460 768MB graphics card. The board, which manufacturer suggested retail price at launch several weeks ago was $199 can now be obtained for $179 or even $169 in several online stores in the U.S. The move should further popularize the already successful product.
The back-to-school season traditionally increases demand for video games and various hardware and accessories for them, including graphics cards. As a result, in order to capture additional market share, address new markets and also get prepared for a roll-out of new product, Nvidia and its partners decided to lower the price onto the GeForce GTX 460 768MB graphics card, which performance level is between more expensive ATI Radeon HD 5830 and ATI Radeon HD 5850.