Posted on Monday, October 18 2010 @ 16:34 CEST by Thomas De Maesschalck
All Things D
reports Microsoft has a nearly $1 billion marketing budget to promote the Windows Phone 7 platform and the Kinect:
That’s what Steve Ballmer and company will spend to push two big consumer tech rollouts in the coming months: Windows Phone 7, its attempt to claw back share from Apple and Google, and Kinect, its attempt to push its Xbox 360 platform past Sony and Nintendo.
Redmond’s plans for its phone rollout will reportedly involve more than $400 million in marketing dollars. And Kinect, a motion-sensor add-on for the Xbox, will be a half-billion project, says the New York Post’s Claire Atkinson.
