Adobe today announced its plans to acquire Macromedia for $3.4 billion in stock, in order to enhance its lead in the digital documents market. The company said the deal will benefit rising user demand for audio and video documents and images on hand-held devices.
Macromedia will also give Adobe access to its extremely popular Flash application and other animated graphics software.
"This is all about growth," Bruce Chizen, chief executive officer of Adobe, said in a conference call. He said he expects the combined companies to grow faster than they would as stand-alone players.
Adobe's CEO Bruce Chizen said the deal will close in autumn and that it would likely yield cost savings for the company.