Price of nVidia GTX 560 drops to compete – is it enough?

Posted on Monday, January 10 2011 @ 15:41 CET by Thomas De Maesschalck
KitGuru claims NVIDIA has lowered the launch price of the GeForce GTX 560 from $299 to $279:
Graphics is a competitive business. Tell us something we don’t know. Pricing is important anyway, but even more so around a launch. Fine-tuning the price is important most of the time. Around the launch of a new product, it is crucial. nVidia is aiming to sit the GTX560 on a very thin fence. Slip either way and profits or unit sales will plummet. KitGuru has spent all morning with its ear to the ground, this is what we heard.

When KitGuru’s bored, we sometimes monitor our web traffic – you know – flip a few IPs and see where they come from. It’s always fun to run a story on, say, the price of the GTX 560 being too high at $299 – then seeing a load of IP activity in the Santa Clara area – followed by nVidia settling on $279 as the final street price.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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