Analysys says that penetration has already exceeded 100 percent in several countries, including Italy, Sweden and the UK. However, it has stagnated in some of the markets in which operators have placed significant emphasis on converting customers from pre-pay to contract in a bid to stabilise Average Revenue Per User (ARPU).Read more at ENN
Mobile phone penetration in Western Europe to hit 100 percent
Posted on Thursday, May 05 2005 @ 23:26 CEST by Thomas De Maesschalck
Research firm Analysys predicts that mobile phone penetration in Western Europe will grow from 90 percent in 2004 to 98 percent in 2006 up to 100 percent in 2007. The firm says that 3G will be a catalyst for growth.